AB Alrik Hedlund designs and produces a wide range of seasonal products & decoration, party, gift wrapping & everyday cards as well as stationery and office supplies. We cherish our Nordic traditions while following the latest trends, all in order to be able to offer customers attractive and high quality products.

We also work with customized store solutions and pre-packed displays for our customers, such as card interior design and seasonal displays.

The company is part of Hedlundgruppen, a worldwide group of companies with production sites in Sweden, Asia and Europe. Our customers are the retail chains, distrinutors and independent stores in the Nordic region. The head office is located in Gothenburg and the warehouse is located in a suburb, Tuve.

The company owns the brand Cult Design that offers interior design products for every day living as well as for our two main seasons, easter and christmas.
www.cultdesign.se

Easter

Our showroom proudly showcases our products from the different seasons and categories, allowing you to experience the full range of our offerings. At the moment, we are preparing our new Easter section, featuring the new products for 2026.

We invite you to visit us and explore our seasonal collections, where you can find inspiration and discover the perfect items for every occasion.

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Current seasons

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